Today, I would like to share my story with “Facebook Ads” and glad to here yours too.
“Precisely target by age, gender, location, and more” This is the statement on Facebook Add page. In fact my concern is on the word “more”. There is no clear description about “more”. Are we displaying our Affmeter ads on Facebook by the criteria of “More”. This situation annoyed me very much and but I would like to give it a shot and I have created an Ad campaign for Affmeter a few weeks ago. The funny thing is when I describe my keyword as “affiliate” in Facebook’s keyword suggestion box, it referred me only 160 people out of 14,611,760 UK Facebook users as my target group!
Facebook is relating keywords on the basis of users information listed in their Facebook profiles, such as Activities, Favorite Books, TV Shows, Movies, etc. However there is no mention about ” Groups “ which can make sense for an advertiser. Since facebook users become group members in subjects which they are really interested. Does Facebook Ad Mangement Team find “Groups” as an irrelevant subject for targeting an audience? I am really curious about this question.
Let me give you the stats of my Ads for two weeks: Affmeter Ad has 173,920 impressions and 67 clicks with CTR %0.04 over two weeks. And my referrer list shows
http://apps.facebook.com/mindjolt/games/scarab-solitaire http://apps.facebook.com/texas_holdem/index.php
http://apps.facebook.com/petsociety/
I can not see any connection of Affmeter with Games, Texas Holdem or Petsociety. So its all waste of time and money for me.
If Facebook wants to become a real power as Ad Giant, it has a long way on working their Ad System.
Hey quick favor. I like your blog format. Is this blog a word press blog?
Karen many thanks for your compliments. This blog is done by wordpress. If you have any further questions you can either reach out me from this blog or send an e-mail to firuze@affmeter.com
Cheers
great post. very good info on a hot topic. we have had great success with our affiliate social media channel. It only works if you use 2.0 marketing tactics. You cant use 1.0 tactics. It does not work.
I completely agree with your argument. The strategies must be different from traditional methods. However, I believe Facebook must show more accurate demographic relevance with your target group. I know that there are thousand s of affiliate marketers in UK who are users of Facebook.
I am so glad to hear that you have already found an innovative method to see the benefits of Social Media. I think we have a lot to learn from you.