It seems like consequent Tax Bills for affiliate marketing is being followed and will be followed by each State. Unfortunately if we do not unite and act as one living organism, we can not make our voice heard and we cannot evolve.
We have to take the Tax Bill issue as the first sign of next threads for Performance Marketing Industry as a whole. States are desperate to find resources to patch their budgets but they are searching for the wrong side to collect taxes.
We cannot risk staying behind those Bills. Instead we have to proactively show ourselves everywhere and put our claims on the table so that everybody becomes aware of our industry. Unfortunately, up until now Performance Marketing Industry kept in a closed box. Thus so many people have got little or no understanding of it.
Until the day our industry becomes a mainstream industry with a unique voice and will be mentioned about in each marketing or business magazines such as Inc, Fast Company, Fortune, Entrepreneur, Wired, Business Week etc., we have to fight Tax Bills or other coming threads.
- We need a public voice.
- We need public to know about us.
- We need to create a true public opinion.

I strongly believe that “Performance Marketing Alliance” is the right way to achieve these goals. I am so proud to become A Founding Charter Member and work together with great people for the good of our industry.
I believe that PMA wants to unite and work with all the people who are involved in this industry. What are you waiting for? It’s only you who can create value for yourself and for the members of our industry.
Don’t wait for someone else to save you, come on board, work together and get your voice heard!
There are two types of membership
Individual membership is $500 for two years. Individual membership includes:
- Voting in the charter board of directors (you can even run for a seat)
- Lifetime use of a charter member logo
- Other benefits yet to be determined
Corporate charter membership is for 2 years and is $5,000. Corporate memberships can be held by anyone you assign as the representative of the company. Corporate membership includes:
- Voting in the charter board of directors (you can even run for a seat)
- Lifetime use of a charter member logo
- Joint press release announcing your membership
- Other benefits yet to be determined
For more information and to become a member please visit Performance Marketing Alliance.com













This is a very good topic and important. the industry needs to come together and leave the legacy of being a black box behind. we had a meeting with a major research firm yesterday and they had no idea how big this industry is!!!
why… because there is no association to help create needed data and research!!!there was not even going to be a panel at adtech covering the performance/affiliate marketing segment of the industry. We all need to get active and support the PMA so that our industry can unite and flourish.
Thanks for this great comment. That’s what I meant. We have to create and earn respect and credibility with our hands. We cannot expect someone else to come around and say “Hey What a Great Industry this is”. We have to make everybody talk about us, work with us and understand us.