I love to be a part of Performance Marketing Industry because I feel fresh sprit of entrepreneurship, innovation and creativity everywhere.
This is why I care so much about what’s happening in the Performance Marketing Industry recently. Many US States are mimicking each others actions after Californian Government initiates a Tax Bill for Affiliate Marketing. Unfortunately this Tax Bill is trying to punish affiliates, merchants and networks. It is so ironic to see that the US Economy is punishing its own resources of revenue because Performance Marketing is the future of Marketing. However, this action is just cutting the main roots of the Performance Marketing early before its branches grow up.
I know that desperate times bring desperate measures but those measures are supposed to be wise and risky. However, “Affiliate Tax” solution is neither wise nor risky. It is the easiest way to find short term patches to raise some funds. It is a way to kill the industry at its infancy and never give it a chance to grow stronger which will give rise to enormous amount of funds being returned as enormous amount of taxes in the future.
US is the leader in Affiliate Marketing Industry but this chain reaction will put great pressure on Affiliate Marketing Industry which in return bring less creativity, innovation, technological development and free spirit of enterpreneurship.
Historically the progress in any field of business flourishes only when that business has enough time to accumulate capital. America is always proud as a free economy and free country. However, this situation shows just the contrary.
Unfortunately if those Bills pass, Performance Marketing Industry can not find enough time to mature up. Current capacity of this industry is nothing compared to its future expected volume and size. Of course Performance Marketing Industry has its decent members who are proud to pay their taxes but the reality is it is not the right time to push taxes on this industry. All the sectors are trying to transform themselves into internet and e-commerce to become recessionary proof. It becomes a common opinion that E-commerce will grow up since more people are ready to check out coupons, deals and discounts from e-commerce sites and reluctant to pay high gas bills for driving to shopping.
Affiliate Marketers, Affiliate Networks or vendors in this industry are symbolizing the Free spirit of entrepreneurship which is the key development factor of US the Economy for ages. This why I can not figure out the reason why Performance Marketing is being punished, while mortgage industry or auto industry have their own incentives. Is it fair to give privileges to conventional industries and left the new ones alone and pay the expenses?
For more references and recent news please visit, http://www.performancemarketingalliance.com , become a member and fight against this bill.
