First of, always keep in mind that keyword intelligence tools are useful as long as you are able to do the analytical thinking intelligently to make necessary comparisons and adjustments with them. Otherwise those tools quickly turn out as money machines for Google Adwords while emptying your pockets.
“KeywordSpy” is one of the competitive intelligence tools to help us extract competitive keywords. If we consider “ebay.com” as the main site that you are going to promote, then yo just need to type ebay.com domain name into the search box and choose which geographical destination you are going to run your campaigns. If its US , then choose “Unites States”
Keywordspy returns by:
- A graphical presentation of daily Ad Budget
- A snap shot of the site’s appearance
- Total number of paid keywords 1,135,729
- Total number of organic keywords 4,366
- Daily Ad Budget: $120,048
- Total Clicks/Day: 291,905
- Paid Competitors: 24
- Average Ad Position: 6.07
- Average Cost/Click: $0.41
- Ad variations running on Adwords
- Competitor Web sites
- Organic listing variations.
So far we got a very detailed image for ebay.com and 1,135,729 keywords which are extremely large and hard to deal with. Of course for so many campaigns that you are going to handle, generally you will have ended up 1000-3000 keywords. It is less than 1,135,729 but still large enough to find good converting keywords.
One thing you must be aware is that the keywords extracted by Keywordspy were collected at an unspecified time. This means that the data could be gathered yesterday or a month ago. Unfortunately this situation is casting doubt on the accuracy and relevancy of data. Obviously, I cannot say that the data is completely useless. Instead I am trying to warn you about to check on every keyword that you would like to use in your campaigns. make wise decisions and don’t go after every keyword of the search results by “KeywordSpy” or any other keyword intelligence tool.
Keep in mind that, as time passes the conversion rate of any keyword can drop down, the seasonal purchasing trend for any product can come to an end or simply competition makes the bid price too high that bidding on that keyword just becomes infeasible.
Let me give you a few examples: if you make a search with the keyword “xbox” on Google you will find that there is no ebay.com sponsored links.
Whereas keywordspy feed us that ebay.com is at the top position at the Google sponsored links . Unfortunately this information is not accurate anymore. Maybe 15 days ago but who knows?
Similarly “dance dance revolution” phrase turns out with no sponsored links from ebay.com out of countless competitors but Keywordspy shows us that ebay.com is at the 7th place with 10 other competitors which is not accurate again.
If we check ebay.com keyword report at the “Time Machine” we will get a keyword trend graphic displaying that ebay.com keywords have been decreasing since November. In April the keyword volume has reached to its top by 2,679,007 than the sharp decline in keyword volume signs a very dramatic shift.
KeywordSpy provides a great advantage in exporting keyword data into Excel Spreadsheets. I will discuss this issue in another blog post.
We have to take all the following info as parameters for our campaigns
1. Not every keyword found on Keywordspy is accurate
2. Ebay.com competitive keywords are changing very dynamically and dramatically
3. We have to divide our campaigns in different niche areas and check every outcome by Google Adwords to see their latest position.
4. We have to part keywords into different themes and work for optimization of each group separately.
Good Luck and hard work for all of you!
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