For launching a succesful PPC campaign, an affiliate must plan a well established division and balance in between different merchants and different PPC Search Engines. Let me go over the simple logic of building a strong PPC campaign. I know that it will sound familiar to you but my intention is to focus on these points and attract your attention once more.

1.  First of all take a sample group of merchants. The categories of those merchants could be multiple. It all depends on how do you feel about them.

2. Prepare your keywords to promote them in different PPC search engines. Every PPC search engine has its own value, demography, traffic volume, etc. Performance and conversion concepts are relative values for PPC Search Engine.  It is going to be an adventure for you to find out which engines are doing better under which categories. After all, this is your own PPC Laboratory!

3. Find revenue generating merchants. Even more, on which PPC Search Engines they are doing well is another critical point.

4. Check out  which keywords are converting into sales for those merchants.

5. Produce derivatives of the best performing keywords and set up new campaigns for those keywords at their  best performing PPC Search Engines. Please always remember the “Split and Track Motto” for your keyword campaigns.

Just keep in mind that, if you do not clear on preparing plans for promoting merchants, you just get lost around millions of products and thousands of merchants. It does not matter how much simple anything seems, just think before going forward and plan just like the way I did by simplifying the whole process. When volume becomes an issue, masses of data and information distracts your attention.

I wish you all the success!

PPC affiliates are working in a laboratory called “traffic generation“. Traffic Generation is a complete testing environment for relentless affiliates. Having talked about PPC search Engines,  always brings out the three most popular names:” Google, Yahoo, and Bing” However, it is not fair to think that all internet traffic is being generated by these three!  There are lots of good content sites, newspapers, blogs, information hubs, alternative ppc search engines, content networks and ad networks which produce quality traffic for different categories or niches.

This blog post is not going to reveal you a secret or hidden traffic resource which has yet uncovered. Instead it will remind you the alternative traffic resources which you have already known but won’t be convinced enough to try any one of them. My aim is to wake you up and let you see what is behind the curtains.

Christmas is approaching and almost here. Let’s take it to our advantage and believe that it is going to be a good start with new sources of traffic for generating new income streams. Besides many of those new traffic resources provide you with coupons or bonuses to start with.

Always keep in mind that the challenge is finding the most converting traffic for your niche. It is going to be a real life treasure hunt. After having done several tests, you are going to find your “Golden Duck” and keep it with you as your treasure. This is a personal experience involving your contribution, efforts and patience.  Paying Google Adwords’ non converting traffic cannot be a wise decision if you are running on a tight budget.

Instead of paying too much money on one or two media, starting as of today,  what you are going to do is just investing your time, intelligence and intution to find your converting traffic source which is going to be a perfect match for your audience and product.  And you are going to be surprised to see that how sustainable and long lasting this traffic source will be. For example pet products can be best converting in PPC Search Engine A, while clothing is at its pick conversion on PPC Search Engine B.

In this laboratory of yours, just produce your own formula. Now it’s not the time to play around with the big masses symbolized by Google but to search for specific areas where your audience exists.

In a nutshell, multiple PPC Search Engine approach has to be integrated into your affiliate marketing  strategies  along with other parameters of conversion train:

1.    Converting Affiliate networks
2.    Converting Merchants/Offers/Campaigns/Products/Coupons
3.    Converting Keywords
4.    Converting PPC Search Engines
5.    Converting Content Networks

The folllowing is  a list of 40 PPC Search Engines or Content Networks that is waiting for you to grab your opportunity of “Golden Duck”

1. 7search.com
2. Adbrite.com
3. Adbuyer.com
4. Adknowledge
5. AdMarketPlace
6. AdOn Networks
7. Adside
8. Adtech
9. Adventive
10. Advertise.com
11. Affinity
12. Ask.com
13. Bidvertiser
14. Blinkads.com
15. Brainfox
16. ChaCha
17. Clickriver
18. Clicksor
19. easyAd USA Inc.
20. epilot.com
21. Finditquick
22. Findology
23. Fox Networks
24. GenieKnows
25. Kanoodle.com
26. Leapfish.com
27. Local.com
28. LocalPages
29. Looksmart
30. Lycos
31. Marchex.com
32. Mirago
33. Miva
34. Nbc search
35. Pulse 360
36. Redz
37. Search123
38. Searchfeed
39. Snap.com
40. Traffic Market Place

Affmeter wins another strong partner “RevenueWire” and integrated RevenueWire Platform into the software Affmeter Pro by the version 2.00.046.

Basically this partnership is aiming to increase the performance of RevenueWire affiliates. By enabling them to easily check out the matching Adwords PPC costs of any campaigns they are running for RevenueWire merchants. Affmeter Pro is also unveiling RevenueWire affiliates the top commission generating merchants along with poor performing ones.

RevenueWire Affiliates can be more effective in taking measures to strengthen their campaigns or stop the existing ones and can be more productive by saving their time and investing their energy and labor into other projects or new campaigns.

RevenueWire Affiliates can also make performance comparisons along with other affiliate networks by using Affmeter Pro.  Monitoring some of the merchants whose campaigns have been opened up recently gives the RevenueWire affiliate a privilege to control his/her performance before making losses if any.

RevenueWire is a Pay- Per-Sale Affiliate Network partnering with top converting digital products.  Affiliates can find themselves in a very friendly environment of support team who are dedicated themselves to support affiliates at every stage.  RevenueWire team is always ready to provide affiliates with tutorials, tips and tricks, SEO and PPC articles. Whether you are a beginner or a Pro does not matter, there is always something for you.

You can check out the Demo Video of Affmeter to see how you can easily check out your affiliate network commissions and match them with the corresponding Adwords PPC costs to analyze your net revenue.

There are multiple methods to promote a merchant by online marketing means.  Search Engine Marketing via PPC Ads is one of the well known ways. Overture and Google paved the way for search marketing and today their share in overall marketing budgets is increasing because of the measurability of the ads’ performance.

Recently being a PPC affiliate is a very professional, decent and respectful business and counts almost half of affiliate revenue channels. Although the numbers as bare facts show us the importance of PPC affiliate relationships with merchants, in reality many of the merchants have a hostile attitude for PPC affiliates which is an insulting effect on PPC affiliate marketers as a whole.

PPC affiliates know that there are many restrictions on their PPC marketing initiatives and they take their measures not to get infected by them but there are some factors that merchants have to count on while evaluating their PPC affiliates.

1.    PPC affiliates are investing their money and time in Search Engines on behalf of the merchants or products that they are promoting. Spending huge sums of money is not easy to afford or risk out. PPC is a long term investment and you cannot make a fortune in overnight.

2.    PPC can only be done after clear investigation of search competitors, keywords analysis, merchant inspection and PPC costs.

3.    PPC is all about splitting the campaigns, creative’s, keywords and testing them.  The outcomes can only be obtained in the long run. Until you get meaningful results you have to spend money. The PPC affiliate can only find a few merchants who are converting enough to make profits around hundreds of them just like venture capitalists.

4.    For PPC affiliates it is very important to work with straight forward T&Cs. If a merchant does not let the following conditions all at the same time
-Brand bidding
- Use of display URL
- Sending direct traffic,

then calling for PPC affiliates is senseless. If a merchant does not like to work with PPC affiliates, it is better to hear it at the beginning.

5.    It is not fair to try different levels of PPC restrictions on affiliates. If a merchant make some decisions it has to give its affiliates reasonable time to see the results of their investment.

6.    Merchants must see the PPC affiliates and affiliates in general as their brand or product investors in the digital world. This mutual business relationship for building brand awareness and making profits.

7.    Merchants and Affiliates are partners who are benefited from the dynamics of digital sales channels. Their harmonical attitude will bring out the success.

Performance Marketing is all about relevancy. Relevancy must be all around us: Keywords, content, demographics and locations are all that matters to achieve success for performance marketing campaigns.

“Google Insights for Search” is hopefully become one of the tools which will enable us to qualify for relevancy in our Search Marketing adventures. I must call each person’s search marketing initiative as Adventure since it is unique to that particular time, place and circumstances. Like the dynamism in Google’s search marketing algorithm, relevancy is also a variable parameter in search marketing. We have to test every outcome and never base any assumptions on any accuracy of data in the long run.

With that in mind let’s take a look at what we can do with “Google Insights Tool for Search”.First of, we have to recall the number one rule for Search Engine Marketing “Split and Track”. Second “Testing Different Combinations for Creative’s, Keywords, Locations”
Now we can proceed to the third step with those 2 principals are already set in our minds.
Let’s describe a case together: I would like to do a PPC campaign for “Blackberry” and I need to find out which keywords and locations to bid on.
The good thing about this tool is the ability to make queries with multiple variables at the same time. With my keyword “Blackberry”, I have chosen Web Search, United States with all sub regions and metros, last 12 months and Telecommunications from the filter section.

Blackberry query ended up with New York State as the highest volume of search and Massachusetts’s as the lowest volume. Please be careful that Google Insights does not provide absolute numbers instead works on relative values. Plus “The Regional Interest” states are changing everyday.

The Volume list will go on for April 24th, 2009

Interest overtime chart is revealing the search trends over 12 months period of time and displaying the highest volume for this keyword in November.

“Search terms related to Blackberry” is a list of other keywords which has relevancy to the topic of Blackberry such us storm blackberry , blackberry bold, Verizon blackberry, verizon, blackberry pearl, blackberry phone, blackberry software.
Also we have another valuable info about the Blackberry keyword which is equipping us with related keywords’ trend analysis. As seen below blackberry 8900 has the highest increasing volume of search.

We are continuing over the forensic analysis of our keyword Blackberry. Since we have found that New York State has the highest volume of search, the smart way is to trace which metros are performing well for the “Blackberry” keyword.

In order to do it, I will go to Filter section and select New York at Sub regions and click to find out the highest volume searching cities in the New York State. My list is ended up with New York City as the top city and continues with , Utica-Rome, Syracuse, Albany-Schenectady-Troy, Rochester, Buffalo, Binghamton and Burlington, Elmira and Watertown. Now I will be more confident with running my ads in New York State but only in the 8 key metro areas of clear investigation by disregarding other cities.

Therefore, it is much easier to target displaying my ads in Google Adwords. I am not blind anymore. All this analysis took me time but saves me a lot of money while I am targeting the derivations of Blackberry keyword which will increase my conversion rates and overall performance.

You can continue to this process for the first 5 states depending on your prospect perceptions.

When you try another mobile phone such as “Iphone” you will be surprised to see that the highest search volume for “Iphone” is in District of Columbia, then there comes New York State. If you are a local business trying to sell items to your area this is also a great way to target your prospective audience.

Our hypothetical scenario helps us to conclude that:

1. Split your target category into subcategories or brands (Mobile phones stands for the main category. Iphone and Blackberry are sub categories. For example, with Blackberry you can also divide it into Blackberry storm or blackberry pearl.)

2. Find and split the areas that your ads will appear. Although both Iphone and Blackberry are provided by the same retailer (merchant), you must run your ads in different states or even different metro areas according to your findings after making your keyword forensic analysis.

3. Check the keyword search volume and trends to be able to make a better estimation for your future revenue expectations.( You can use Google Keyword Tool to find the search volume numbers)